/INS. Iggesund Paperboard, manufacturer of the world-leading paperboard Invercote, is inviting designers from all over the world to participate in a unique learning experience. From those who apply, 20 will be chosen to join the Iggesund Design Experience in Sweden in June 2015.
“We tried this for the first time in 2012 and the appreciation and enthusiasm we got from the participating designers was overwhelming. So we’ll do it again”, says Staffan Sjöberg, Public Relations Manager at Iggesund Paperboard.
Participants will visit the Swedish forests to discover more about how they function and are managed. They will see how paperboard is made and understand why there is a difference between paperboard and paperboard. And they will find out how they can use paperboard to raise their creativity to new heights while also making the right choices from a sustainability standpoint.
The Iggesund Design Experience will discuss sustainable design and material selection and will question experts in such fields as forest management, water pollution/purification, and food safety in packaging. Participants will return home with new insights into how to make their designs stand out from the crowd not only graphically but also from a sustainability point of view.
“We usually receive significantly more applications to our events than we can accommodate. In order to ensure a wide range of participants, we must therefore create a shortlist based on such factors as design speciality and geographic location,” explains Staffan Sjöberg.
Iggesund Paperboard will be the host for four days filled with experiences of nature, insights into product knowledge and lively discussions about sustainability together with fellow designers from around the world. The event itself will be completely free of charge but participants will need to pay their own travel expenses to and from Stockholm, Sweden.
“The designers will invest their time – and in return we will give them some unforgettable days in the heart of Sweden,” Sjöberg says.
This new activity was inspired by the huge response Iggesund received from the design world for its Black Box Project, which gave well-known designers free rein to create unique solutions using Invercote as a starting material.
More information and a registration form for the Iggesund Design Experience are available at www.iggesund.com.
Caption: “How is the forest managed and how adapted are the methods to the forests own life cycle? Johan Granås, Iggesund, explains to the participants in the Iggesund Design experience 2013.” © Iggesund
Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.
Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.
Public Relations Manager
SE-825 80 Sweden