/ins This year’s greeting card from Iggesund Paperboard is a pop-up construction created by the German designer and paper artist Peter Dahmen. The motif is a Swedish winter scene inspired by Iggesund’s guest facility in Hedvigsfors, which is located deep in the Hälsingland forest.
“For me, the trees and forests are so typical of Sweden. As well as being very important to the Swedish economy they also play a central role in Swedish culture,” Dahmen says about his choice of design. His interpretation of this Swedishness is the reason why the fir tree that rises up when the card is opened is disproportionately large.
The substrate is Invercote Creato 260 g/m2 and the advanced technical features include the fir tree’s height relative to the card’s base and the fact that as it is being raised up, the tree’s top must be unfolded by 225 degrees, which places tough demands on the paperboard’s properties.
Dahmen’s passion is to create three-dimensional works in paper and he has a special interest in pop-up functions. He likes movability and surprising effects but in purely graphic terms the card is fairly restrained.
“We could have poured on masses of bling and graphic effects. But both Iggesund’s project manager Anna Adler and I wanted a restrained card with an understated tone and not a graphic fireworks show,” he says.
Peter is very satisfied with the end result for several reasons. Invercote is particularly suitable for this type of construction thanks to its tear strength and its unsurpassed ability to be folded many times without the creases cracking. He also likes the tactile feel of the silky-smooth surface.
“For Iggesund Paperboard the annual card is not just about sending a greeting. It is also an opportunity for us to inspire people to use our paperboard materials Invercote and Incada more. We try to set a challenge with exciting techniques or difficult constructions,” Anna Adler says.
“The dominant fir tree is a reminder of the importance of the forest and its trees to forest industry companies like Iggesund Paperboard. They are the foundation of our business and our success depends largely on how well we manage this renewable resource,” she concludes.
The card is made of Invercote Creato 260 g/m2, which is double folded and glued to create a strong base for the pop-up mechanism. The motif is four-colour printed by the German pop-up specialists Albrecht creative paper products, who also did the hot foil stamping, embossing, protective varnishing and assembly.
Caption: Iggesund’s greeting card for 2017 was designed by the German designer and paper artist Peter Dahmen. It is produced on Invercote Creato 260 g/m2. © Iggesund
Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.
Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.
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