Master of embossing created this year’s greeting card

/ins  This year’s greeting card from Iggesund Paperboard is designed by the Taiwanese designer Kevin Chen, who specialises in embossing and foil stamping. The concept behind the card ranges from the Scandinavian forests, symbolised by the moose, which is the king of the forest, to a globe representing the world-wide availability of Iggesund Paperboard’s flagship product, Invercote.

The moose on the front of the card is a very deep and detailed blind embossing with several levels. The globe is a combination of blind embossing and foil stamping in silver. The card has several parts, which are made of Invercote Duo 610 g/m2 and Invercote Creato 300 g/m2. Chen says that Invercote Duo in particular is one of his favourite embossing substrates.

“Embossing places tough demands on the paperboard – the physical strain and the increased temperature caused by the encounter between the paperboard and the embossing tool. At the same time, the paperboard must be able to reproduce fine details. In my view, Invercote Duo’s strength properties and physical durability are ideal for embossing.”

The secret behind Invercote’s strength properties is that the paperboard is constructed in three layers. This makes it possible to vary the fibre composition and thereby to control the physical properties.

Kevin Chen’s focus on embossing was inspired at an early stage by the relief sculptures he saw at institutions such as the British Museum and the Louvre. When he later began his graphic career by designing wedding cards, he used the technique to enhance the recipient’s experience of the card. Another source of inspiration has been Guiseppe Castiglione, an Italian Jesuit who went to China as a missionary in the 17th century and who also painted.

“In his works, I find a tasteful fusion of the European and Chinese art traditions, which have been a great source of inspiration for me,” Chen continues.

Kevin Chen began by producing wedding cards at the beginning of the 1980s. His company also gradually moved into producing the packaging for corporate gifts for companies such as Toyota, Ferrero Rocher, 7-Eleven and Pernod Ricard. Previously, his company aimed to manage as many stages of the production chain as possible. Today, it outsources all the stages except the embossing and foil stamping, over which he wants full control.

Kevin Chen is 51 and lives and works in Taipei, Taiwan together with his wife and teenage son. He runs 10 kilometres before breakfast every morning, and he and his wife take every opportunity to participate in marathons and cycling events.

Invercote has become his favourite paperboard not only for its strength but also for its surface.

“It adds a graceful and sophisticated feel to my work. With that surface, even blind embossings acquire an unsurpassed elegance,” he concludes.

Caption: The highlight of the Iggesund Christmas card is a deep, blind embossing of a moose.

Iggesund

 Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

 Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

 

Further information:

 Staffan Sjöberg

Public Relations Manager
staffan.sjoberg@iggesund.com

 

Iggesund Paperboard
SE-825 80 Sweden
Tel: +4665028256
Mobile: +46703064800
www.iggesund.com

 

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Head office Iggesund Paperboard
Iggesund Paperboard AB
SE-825 80 Iggesund
Sweden / Sverige
Phone: +46 650 280 00
Fax: +46 650 288 00

info@iggesund.com

www.iggesund.com

Press contact

Staffan Sjöberg
Phone: +46 650 282 56
Mobile: +46 70 306 48 00

Staffan.Sjoberg@iggesund.com

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The Iggesund Mill

Making the world’s best paperboard is easy. You need water, carbon dioxide and sunlight to grow a seedling into a tree. Then you need sustainable forest management that can deliver first-class timber. There must be a pulp mill and a paperboard mill, and then distribution channels to get the paperboard to everyone who wants to use it. Most important of all, though, to the manufacture of Invercote are the skilled professionals who do their best – people who are proud of what they achieve and do not compromise on the quality of their work. Iggesunds Mill has traditions stretching back to 1685. Throughout that time dedicated individuals have done their utmost to use the renewable forest to benefit other people.

A world-class mill

Iggesund Mill (including Strömsbruk Mill) in Sweden is one of the most advanced, fully integrated pulp and paperboard mills in the world. Not least thanks to our long term majority owner, we have very well invested mills. There are many benefits having an integrated saw mill – we manage raw material together and we can use all the waste from their production to either make pulp or energy. In return we feed the saw mill with steam used to dry the timber. At Iggesund Mill, 100% of the pulp used to make Invercote is produced on location and pumped wet to the board machine. This means that we use no market pulp. Not drying the pulp preserves some mechanical properties of the fibres.

This advanced technology – hundreds of metres of paperboard machines – is controlled by employees with various forms of special expertise. The machines work around the clock and year round to produce tonne after tonne of dazzling white paperboard. Technical perfection and numerical control processes are all well and good but for excellent results you also need team spirit and a good working atmosphere. Invercote’s unique properties are the result of the interplay between expertise, a positive spirit and cutting-edge technology.

Actively investing in bioenergy

In 2012 the new recovery boiler was inaugurated at Iggesund Mill, an investment made possible by the long term perspective of our majority owner. With it in operation, the mill produces all the heat it needs, and can also provide district heating to the nearby community. It also produces nearly all the electricity needed for the mill, and is connected to the grid to be able to output excess electricity if needed. As the new boiler was trimmed into operation, it drastically reduced a lot of emissions between 2013 and 2014: fossil CO2 by >85%, particles by ~45% and sulphur by ~35%

With the installation and trimming of the new recovery boiler, emissions to air have reduced drastically from already low levels – graph being updated shortly. Measurements have shown that only 1% of particles in the air of Iggesund village comes from the mill. The majority of particles comes from domestic fire places and cars.

Care for our customers and their businesses

Paperboard must be there when the customer needs it. All the quality features in the world are meaningless if the deliveries don’t arrive in time. Delivery precision is a high priority. A maritime transport system guarantees overseas customers receive shipments with the lowest possible environmental impact. The service doesn’t stop there. Every tonne of Invercote comes with access to documentation and knowledge about how to make best use of the paperboard. The knowledge and market-based technical support provided by Iggesund, help customers to achieve dazzling end results and optimal production economics.

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